Active-TV Technology for iPhone and iPod touch

Active-TV Technology for iPhone and iPod touch
Navigate YouTube

Navigate YouTube available at iTunes App Sore

An easy to use iPhone and iPod touch App that enables both new and advanced YouTube users to get the best from YouTube.

Browse video Standard Feeds, Categories, Channels and Playlists. Then organize new videos into your own favorites and playlists. Make playlists private or public. Subscribe to other user's playlists and video collections for future viewing. Subscribe to videos matching search-words.

Look at publicly viewable favorite videos, playlists and subscriptions based on your YouTube friends, family and contacts. Send and receive video links with YouTube contacts via YouTube video messages.

Search for new videos tagged for your language or geographical region, using local keyboard. Explore for new videos via easy switching of user ID to the owner of interesting videos - then explore their world.

All actions are kept in sync with PC, Mac or Apple-TV access to YouTube. Available at Apple App Store.

active-TV technology for PC

active-TV technology for PC
Windows PC based home network

Tuesday, May 9, 2006

Advertising revenue moving to non-linear TV

Active-TV ecosystem developers,

Grocery brand advertising budgets are not the size of an auto maker, but the announcement below indicates that smaller-scale advertisers are also moving away from traditional linear-TV advertising methods.

Increasingly, brand promoters are stating non-linear advertising better supports a lifestyle-messaging approach. A mini-DAL (Dedicated Advertiser Location) allows the viewer to depart from normal broadcast viewing and enter a dedicated advertising content area. Platforms such as BSkyB’s Sky-Active interactive TV support this.

“Viewers 'jump' to the DAL or Mini-DAL from a broadcast commercial through an interactive button or from a banner in an interactive service.”

These kinds of UI operation are easily supported by an active-TV hybrid-STB. The DAL takes the form of an IP-TV channel; the “jump” is taken from an overlay media application presenting a banner (or the like) over the broadcast image.

If you want to see DAL advertising in action, take a look at The video is a capture of a TV screen; first shown is the linear BMW advertisement, then the video shows the jump-banner and the DAL channel -- Bit of a ‘change’ for many US TV viewers.

The active-TV hybrid-STB and extended-Notebook are well placed to support these new forms of advertising.

Feedback, corrections and comments welcome.

more at

1 comment:

Anonymous said...

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