Active-TV Technology for iPhone and iPod touch

Active-TV Technology for iPhone and iPod touch
Navigate YouTube

Navigate YouTube available at iTunes App Sore

An easy to use iPhone and iPod touch App that enables both new and advanced YouTube users to get the best from YouTube.

Browse video Standard Feeds, Categories, Channels and Playlists. Then organize new videos into your own favorites and playlists. Make playlists private or public. Subscribe to other user's playlists and video collections for future viewing. Subscribe to videos matching search-words.

Look at publicly viewable favorite videos, playlists and subscriptions based on your YouTube friends, family and contacts. Send and receive video links with YouTube contacts via YouTube video messages.

Search for new videos tagged for your language or geographical region, using local keyboard. Explore for new videos via easy switching of user ID to the owner of interesting videos - then explore their world.

All actions are kept in sync with PC, Mac or Apple-TV access to YouTube. Available at Apple App Store.

active-TV technology for PC

active-TV technology for PC
Windows PC based home network

Wednesday, July 26, 2006

Building TV viewership

Active-TV Ecosystem Developers,

Using the cell phone to interact with a broadcast TV show is becoming increasingly familiar to TV audiences. There has been a lot of discussion about its use in building viewership and loyalty. The linked Wall Street Journal article covers several of these points.

The PC-web is also used in support of broadcast programming. But, unlike the STB, the PC is not normally used to access a broadcast show. PC-web material is accessed out with the broadcast time-slot and from a PC rather than living room TV. The article states “the cell phone is the best way to make television interactive because you can participate without getting out of the couch”.

With the adoption of the hybrid-STB and hybrid-TV, the IP path is likely to replace the cell phone as the technology supporting viewer “involvement”. The hybrid-STB enables TV-web pages in support of a broadcast show to be accessed from the living room. Also of interest is overlay TV-web (semi-transparent TV-formatted web pages overplayed on broadcast scenes); they will provide content creators, broadcasters and promoters with a much more productive method to build viewership and audience loyalty.

One challenge may be to keep the TV “experience” a mostly passive one while adding IP supported features. However, viewer behaviour is not easily predicted. Reality TV producers tell me there is a passive audience that wants to watch the response of a smaller number of interactive audience – it becomes part of the show, but remains passive for most.

Feedback, corrections and comments welcome.

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