Solutions: Internet-delivered video provides a solution. It is now just as easy to build a TV-web channel as it is to create a blog or simple PC website. Adding network access to a TV enables it to ‘browse’ and view these TV-web channels.
Behind the scene: Use of active-TV technology makes it easy to build TV-web channels to very nearly replicate the traditional TV experience. These channels can support all manner of genres such as: shopping, education, product announcements, community information and no doubt a lot more.
D-Link maintains a PC-web based video service called D-LinkTV. They describe it as, “your online video source for networking know-how”. Using the D-Link DSM-520 box, it is now possible to bring the same video to the living room TV. The DSM-520 box connects a TV to the home network and to the Internet via active-TV technology. D-Link describes this as active-TV online.
The D-LinkTV PC-web page has been reformatted for TV-web viewing. This is shown below. The PC-web channel from D-Link is arranged into three groups: “home & office”, "business", and “questions & answers”. Videos are arranged under these headings. I will include the necessary support files at the http://active-tv.blogspot.com/ web site for those who wish to add the D-LinkTV channel to their own TV-web channel line-up. In practice, any TV or STB using active-TV technology can access the D-LinkTV TV-web channel.
The DSM-520 is not just for D-LinkTV, it supports a great many other TV-web formatted channels as well. Like PC-web sites, new TV-web sites or channels are made every day, whether for leisure or commerce. Just like adding PC-web sites to a browser’s “favorites” list, new TV-web channels can be continually added to the list of ‘browsable’ TV-web channels.
In a recent Media Post article by Laurie Sullivan, she reports that, “many of the 10 million people who visit Walmart.com on Thanksgiving Day will end up in the store on Friday”. Clearly, PC-web site activity helps drive in-store business. How much more productive would this mechanism be if shoppers could view “new items” from the convenience of a living room TV rather than on a PC screen – via a Wal-Mart TV-web channel...?
Feedback, corrections and comments welcome. Contact me for more information or support with active-TV technology development.