Active-TV Technology for iPhone and iPod touch

Active-TV Technology for iPhone and iPod touch
Navigate YouTube

Navigate YouTube available at iTunes App Sore

An easy to use iPhone and iPod touch App that enables both new and advanced YouTube users to get the best from YouTube.

Browse video Standard Feeds, Categories, Channels and Playlists. Then organize new videos into your own favorites and playlists. Make playlists private or public. Subscribe to other user's playlists and video collections for future viewing. Subscribe to videos matching search-words.

Look at publicly viewable favorite videos, playlists and subscriptions based on your YouTube friends, family and contacts. Send and receive video links with YouTube contacts via YouTube video messages.

Search for new videos tagged for your language or geographical region, using local keyboard. Explore for new videos via easy switching of user ID to the owner of interesting videos - then explore their world.

All actions are kept in sync with PC, Mac or Apple-TV access to YouTube. Available at Apple App Store.

active-TV technology for PC

active-TV technology for PC
Windows PC based home network

Tuesday, July 10, 2007

YouTube access added to Apple TV

Active-TV Ecosystem Developers,

The Issue: An Apple TV upgrade now enables access to YouTube video at the TV.

Background: YouTube PC-web user-awareness makes it ideal for a TV platform developer to promote sales of networked TV or Set-Top Box (STB).

Behind the scene: Alternative hardware developers, TV UI software developers and video sharing start-ups, are looking for TV technology which enables them to compete in the internet video market, and therefore with Apple TV. Active-TV technology, which can provide open access to competing solutions and contributes to the delivery of internet video to the living room TV in a cost-effective manner, is likely to be a worthy competitor to Apple TV.

I have been trying out the latest Apple TV support for YouTube video access at the TV. Looking at the latest Hitwise network traffic data (below), it is easy to see why Apple added support for YouTube. Hitwise reports: “As of May 2007, YouTube's market share was 50% greater than those 64 [other video] sites combined”. There are also reports of over 100M YouTube video viewings per day.


Apple TV’s access to YouTube video adds greatly to the amount of video available at the TV. YouTube’s popularity can clearly help drive adoption of the Apple TV device. Currently, the only other video accessible via Apple TV is from the http://www.apple.com/ portal or local video, in the appropriate format, from a home networked PC or Mac.

When iTunes is used on a PC, it can display multiple video formats, assuming the necessary codec plug-ins are added. However, Apple TV only displays videos in H.264 format; this includes videos stored on a networked PC and streamed to the Apple TV. Those individuals with large collections of DivX or Xvid-based videos will surely be disappointed. That said, there are reports of how additional codecs can be added to the Apple TV, without having to open the box. Alternatively, video can be transcoded to the H.264 codec using various third-party solutions.

When accessed from a PC, YouTube video has been provided in Adobe Flash Video (FLV) format. Now, likely to support Apple TV, Google is rebuilding the YouTube catalog in H.264 format. Reports indicate "thousands of videos designed for Apple TV will be available at launch, but that the remainder will become available by the fall”.

I have not found any information about expansion of the API which gives access to the YouTube catalog. Rebuilding the YouTube catalogue and maintaining both H.264 and FLV versions is surely a major effort. Maybe Apple gains a slight quality advantage from H.264 over FLV, at the cost of a higher bit-rate. It is also likely the encoding resolutions are specifically optimized for Apple TV and iPhone usage. If YouTube provide new API information for accessing their video catalogue in H.264 or FLV formats, other users such as active-TV enabled platforms will be able to select the must appropriate video format. Networked TVs utilizing active-TV technology are able to support the H.264 format.

Last year there was an announced partnership between Google Video and DivX for use of the popular DivX video codec. But it remains unclear where this partnership is leading with respect to the streaming of video to interesting and capable living room appliances. The http://stage6.divx.com/ video-sharing website has emerged as a potential competitor to YouTube – serving-up video in the DivX codec format.

The emergence of Apple TV and active-TV platforms which are not dependant on Microsoft’s Windows Media Video (WMV) format (although active-TV technology has shown optional support for WMV), does raise the question whether or not YouTube will feel the need to maintain yet another copy of its video catalog in WMV format. For now, however, given the lack of Extender-based TVs, or the like from Microsoft collaborators, or even any market significance behind Microsoft’s next generation Extender technology (Pika), there seems little urgency.

Returning to Apple TV, and what the user experience is like, with an upgrade in firmware, a YouTube entry now appears in the top-level menu. After making this selection, the YouTube menu page (shown below) appears. Note I had previously entered my YouTube user-id and password. A blue box is shown around the current selection; this box is moved around the screen using arrows on the small and stylish Apple TV remote.


I had no difficulty using the Apple TV UI. It works well. Selecting the Top Rated menu entry produced the TV layout shown below. A similar layout is used for many of the YouTube support menus. Of course, the video can be made ‘full screen’. Even with the new H.264 formatting, the YouTube video is not high-quality, but I don’t think that will deter YouTube enthusiasts.


Video search at the TV is supported, as shown below. It is easy to enter text strings and the YouTube search engine responded quickly. A new video can be added to a user’s list of favorites. Disappointingly, however, many of my favorites accessible on the PC (in .FLV format) did not appear in the Apple TV YouTube favorite listings, as they have not yet been re-encoded into H.264 video format.


One thing I did miss was support for favorite playlists. On a PC, iTunes supports playlists and YouTube PC-web supports playlists. In contrast, YouTube video favorites organized under playlists, lose their playlist grouping, when accessed from Apple TV. This feature has been discussed in terms of using an Apple TV as a point of sale display controller. In this case, JPEG slide-shows, video clips or YouTube video could be arranged into a playlist sequence.

My interest in organized playlists is to reduce the amount of TV interactivity. The Apple TV UI still feels like a bit like a PC-web interface – that is, something one person is involved with. I think a group of people viewing the TV are not likely interesting in watching another person continually engaged in driving TV operations. One way to overcome this limitation would be to first create a playlist while accessing YouTube via PC-web on a laptop computer, and then sitting back and watching the playlist via the TV. This would allow YouTube video to be formatted in the more familiar TV experience as a channel for YouTube video or as an assembled playlist.

In summary, Apple’s first effort at adding YouTube access to Apple TV is quite good. No doubt they will continue to offer significant improvements. However, there are other software developers which will soon offer alternatively formatted YouTube UIs for the TV. Underlying this are TVs and Set-Top Boxes (STB) supporting active-TV technology, which provide the necessary platforms and means to demonstrate and profit from the inventiveness of new UI software – should they be able to understand what the TV user really wants. Currently, only the Apple TV UI is available for the Apple TV platform.

Regarding video, YouTube competitors also have ambitions of delivering internet video to the living room TV. They can improve their market share by offering a TV-web formatted UI which is more appealing than Apple TV’s YouTube UI.

In the realm of hardware, there are also networked TV and STB manufacturers who do not incorporate embedded Apple TV hardware, but must offer a TV UI for user access to video sharing sites. TV-web channels made accessible by a TV’s support for active-TV technology, provide TV manufacturers with the necessary mechanism to compete with Apple TV’s support for video access.

Given developers are working on TV-web formatted access to YouTube and other video sharing and distribution sites, there is going to be competition and continual development to reach the best TV UI. This new convergence market could be significantly driven by a breakthrough in either hardware or TV UI technology, such as a $100 hybrid STB or low-cost networked-TV; or a TV UI which bridges the gap felt by a large audience of familiar TV users looking for easy and appropriate TV access to networked delivered video.

Steve Jobs is reported as saying “Our model for Apple TV is we want to be like a DVD player for the Internet”. This may have led to the Deutche Bank statement “[Apple TV] will eat up a good chunk of the US$26-billion DVD player market in the next several years” and “one of the primary drivers of this change will be the availability of YouTube content on Apple TV”. While demand may be strong, platform costs are not insignificant: I would doubt that Steve expects a big financial impact from his ‘Apple TV hobby’ in the near term, given the material cost of an Apple TV.

Nevertheless, looking to the long-term, Jobs also said “A lot of people failed to make [media centers] a business, such as Tivo and Microsoft. If we work on it and improve over the next 18 months or two years, we can crack that”. He may not be alone. Despite lackluster or failed attempts in the past, the exceptionally low cost structure of an ecosystem based on active-TV technology will make it hard to build a lower cost box than one based on active-TV technology. The appeal of YouTube and other internet video sites, with content viewable on the TV, is certain to drive overall demand.

Feedback, corrections and comments welcome. Contact me for more information or support with active-TV technology development.
Daniel Mann

25 comments:

Anonymous said...

Claro sois derechos. En esto algo es y es el pensamiento excelente. Le mantengo. [url=http://csalamanca.com/tag/sin-receta/ ]viagra generico [/url] Es la pieza de valor viagra 100 mg

Anonymous said...

no sГ© que aquГ­ y decir esto se puede http://nuevascarreras.com/ comprar cialis barato Tra di noi dire, non avete cercato di guardare google.com? [url=http://nuevascarreras.com/tag/cialis-online/ ]cialis 5 mg generico [/url]

Anonymous said...

Sono a conoscenza di questa situazione. Possiamo discutere. [url=http://lacasadicavour.com/cialis-generico-online/ ]vendita cialis generico [/url]Mi dispiace, ma, a mio parere, si fanno errori. Sono in grado di provarlo. Scrivere a me in PM, ti parla. http://lacasadicavour.com/tag/tadalafil/ cialis 5 mg Sì, una buona scelta

Anonymous said...

http://paydayloan.skachatnow.co.cc/application-form-loan-personal.php - application form loan personal
http://loanstoday.skachatnow.co.cc/student-loan-interest-rate.php - student loan interest rate
http://newloans.skachatnow.co.cc/signature-cash-loan-las-vegas.php - signature cash loan las vegas
http://loanstoday.skachatnow.co.cc/house-interest-loan-rate.php - house interest loan rate
[url=http://newloans.skachatnow.co.cc/free-car-loan-calculator.php]free car loan calculator[/url]
http://getloan.skachatnow.co.cc/advance-cash-online-requirement.php - advance cash online requirement
[url=http://paydayloan.skachatnow.co.cc/house-interest-loan-only.php]house interest loan only[/url]
[url=http://getloan.skachatnow.co.cc/financial-loan-calculator.php]financial loan calculator[/url]
[url=http://fastloans.skachatnow.co.cc/federal-loan-parent-student-undergraduate.php]federal loan parent student undergraduate[/url]
[url=http://loanstoday.skachatnow.co.cc/bank-of-scotland-loan.php]bank of scotland loan[/url]

Anonymous said...

Yes, really. And I have faced it.

Anonymous said...

nbaa adult comics Accidentally saw. Not expect. You know now who rarely writes on the subject, very pleasant to read, I would advise to add more pictures! Do you RSS in a curve encoding! Just do not believe Interesting Login or register, but you should add more articles Blog just super, I will recommend to friends! Indeed ... super creative! Quite strange material you provide to us

Anonymous said...

forced porn abuse teen Accidentally saw. Not expect. Belief in success - is the driving force and sin not to use it for their own personal goals. I can not understand what was happening, but my current 2 images loaded. (((A vasche liked! Well without untoward happens - even a schoolboy on holiday give job. - Charles Lamb Well done! The site just super, I will recommend to friends! Well done! Excellent post, after reading several articles on the subject realized that everything did not look on the other hand, a post once very interested.

Anonymous said...

no registration free porn Blog just super, I will recommend to friends! Content is interesting, learned a lot. I recommend everyone to read. I read a similar article on this subject, but you have quite a different opinion, thanks, it was interesting to compare Yes, but it's not all ... I hope it will still Laugh not a sin, but admit it when you read this information at least surprised me:)) Added to your bookmarks. Now will you read much more often! Added to your bookmarks. Now will you read much more often! Accidentally saw. Not expect.

Anonymous said...

missouri sex offender list read with pleasure You normally happy about us with the best phrases thanks, take! Blog super, everything would be different! Thank you great! cool I thank you - for the warm welcome) Very good site, but not bad-would make a version for smartphones. Interesting Login or register, but you should add more articles

Anonymous said...

wisconsin dells adult retreat they were more The site just super, I will recommend to friends! Well without untoward happens - even a schoolboy on holiday give job. - Charles Lamb decided to help and sent out a post in the soc. bookmarks. hope to rise in popularity So engrossed that I missed a football So engrossed that I missed a football they were more The author, and you are out of town?

Anonymous said...

free xxx porn hub STUDY theme! I thank you - for the warm welcome) Thank you very much! I took a too-handy. Thank you very much! I took a too-handy. The site just super, I will recommend to friends! Who is mulberry? All true, but how else? Excellent post, after reading several articles on the subject realized that everything did not look on the other hand, a post once very interested. A great portal, but it's worth more to add information

Anonymous said...

san francisco gay movie complex Really? amazing. read with pleasure Blog just super, I will recommend to friends! And you know what a holiday today? Added to your bookmarks. Now will you read much more often! decided to help and sent out a post in the soc. bookmarks. hope to rise in popularity Accidentally saw. Not expect. Yes, the news went on inetu and distributed by starshnoy force

Anonymous said...

lesbian ass eating agree with the author super original All zdryam! Today marked the second anniversary maintaining your blog. Congratulations on not imposing ourselves, we would like to know the author and perhaps a comment: and what time you run your resource? Frankly, had difficult moments, when visited by the thought to throw this case. First, because of the departure of the index of PS Yandex, later - due to lack of time. But after a while you begin to understand that it is sometimes useful to lay out on the list (in this case on the web page your thoughts, share something interesting with our readers. The author of this resource would like to wish the inspiration for the new positions will never leave! Good luck ... Thanks for the post, and this issue Few feelings .. but nice ... They like. Must be waiting to continue. This topic is certainly of interest to all. and how difficult it is to your own blog? Actions do not always bring happiness, but there is no happiness without action. - B. Disraeli

Anonymous said...

Its such aѕ you lеarn my mind! You seem to underѕtand so much abоut
this, like you ωrote the e book in it or somethіng.
I believe that yοu сan do with a fеw p.c.
to drivе the message home a bit, but othег than that, that is mаgnifiсent
blog. Αn exсellent read. ӏ ωіll dеfіnitelу be baсk.


mу blog post; samsung galaxy s3
My homepage ::

Anonymous said...

An outstanding ѕhare! I've just forwarded this onto a friend who was doing a little research on this. And he in fact ordered me dinner simply because I stumbled upon it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this matter here on your site.

Look into my blog post - galaxy note 2
Feel free to visit my web site :

Anonymous said...

I feel that іs among the most significant info fоr mе.
And і am glad rеaԁing youг article.
Βut ωanna commentary on some normal things, The
websіte style is wonderful, the aгticles
iѕ actually gгеat : D. Gοod job, cheers

Here is mу web page http://www.vapornine.com
Feel free to surf my homepage ...

Anonymous said...

Whеn I orіginallу commеnted I clicked the "Notify me when new comments are added" checkboх and now eaсh timе a comment іs aԁded I gеt three e-mаils wіth the ѕame comment.
Is thеre аny waу you can remоve pеoρle from that service?
Thanks a lοt!

Have a look at my blog post :: pikavippi
Check out my homepage ;

Anonymous said...

Hi to аll, becauѕe I am in faсt keen of reading this ωebsіte's post to be updated on a regular basis. It consists of pleasant information.

Have a look at my website :: rzv
Here is my weblog

Anonymous said...

Why users still make use of to read news papers
when in this technological globe everything is
presented on web?

my weblog ... forex broker

Anonymous said...

Howdy just wanted to give you a quick heads up and
let you know a few of the images aren't loading properly. I'm not
sure why but I think its a linking issue. I've tried it in two different browsers and both show the same results.

my webpage how to build followers on twitter

Anonymous said...

Excellent post. Keep posting such kind of info on your page.
Im really impressed by your site.
Hello there, You have done an incredible job.
I'll definitely digg it and in my opinion suggest to my friends. I am sure they will be benefited from this web site.

Review my web page get followers

Anonymous said...

Howdy! This article could not be written much better!
Looking through this post reminds me of my previous
roommate! He continually kept talking about this. I am going to forward this information to him.
Pretty sure he'll have a good read. Many thanks for sharing!

Feel free to visit my web blog: aaa fx

Anonymous said...

I'll right away grasp your rss feed as I can't
in finding your e-mail subscription link or e-newsletter service.
Do you've any? Please allow me realize in order that I could subscribe. Thanks.

Feel free to visit my web-site: marketing strategies

Anonymous said...

Hi, I do think this is a great site. I stumbledupon it ;) I may revisit once again since i have bookmarked it.
Money and freedom is the best way to change, may you be rich and continue to guide other people.


Visit my web blog :: get followers

Anonymous said...

Hi! I simply would like to offer you a big thumbs up for your excellent information you've got here on this post. I am returning to your website for more soon.

my webpage: get followers