active-TV technology: 99% say no to cable TV on PC

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Tuesday, April 3, 2007

99% say no to cable TV on PC

Active-TV Ecosystem Developers,

A 566 day Time Warner experiment reported below, determined that 99% of PC users don’t want to watch cable-TV service on their PC. The experiment delivered TV over the internet to a network home PC.

So what is the role of a PC in support of living room video entertainment? Some in the PC industry still say there is a role for the PC-in-the-living-room, but it is hard to build a business with reports of less than 1% consumer interest.

The article says: “cable-system operators and programmers can breathe a sigh of relief. As a result of this test”. But it is not good news for those trying to position the PC as an “alternative” to conventional cable-TV platforms.

Active-TV technology follows the evolutionary Extended-PC approach. It enables living room viewing of TV-web channels without a PC-in-the-living-room. The cost of creating a TV-web channel is low. Active-TV enables TV-web channel access via a networked STB or networked TV. Adding network support, adds little to the cost of the TV or STB; and it does not destabilize TV operation or add to TV “maintenance”.

Active-TV technology addresses the interest of the 99% of TV users that don’t want a PC in-the-living-room, but want new IP-delivered TV-web channels.

Feedback, corrections and comments welcome.

Daniel Mann

Time Warner Ends ‘Unscalable’ Trial

[quote] Let’s say you could watch 75 channels of cable television on your PC. Would you? No. At least 99% of the time.

More at http://www.multichannel.com/article/CA6413047.html?display=Search+Results&text=time+warner+ends